Consumers expect brands to provide an integrated experience with an integrated communications flow. They want information without being overloaded. And they have high expectations for how we use the data we collect from them.
In this eBook, we’ll cover six ways you can use marketing engagement automation to unify email and push notifications for amazing, seamless customer experiences:
1. Recognize your users wait for information
2. Deliver messages across channels in a seamless and engaging way
3. Use context to service mobile moments
4. Respect your user
5. Understand push is a privilege
6. Be as succinct as possible
