Mobile marketing has changed the way we do business and connect with current and prospective customers. But in our hurry to embrace this new medium, we as marketers have had a tendency to over-enthusiastically adopt counter-productive tactics.
As powerful as push can be, overuse has caused 80% of mobile users to turn off most notifications.
This white paper provides a roadmap for personalized, timely and relevant push messaging that engages rather than alienates your users :
1. The road to smarter mobile engagement
2. How to avoid "App-athy"
3. Creating highly effective Push campaigns through intelligent targeting
4. Using CRM data to power Push